Nixon Watches
About The Project
I had the chance to be a part of the Nixon studio design team focused on the e-commerce platform. The role included UX optimization of core flows, interactive tools, and visual desing of custom landing pages for new product launches.
Role: UX/UI Designer
Employed by: Nixon
Challenge
Nixon has been a key figure in the surf and action sport world. Like many product brands that excelled in the wholesale and distributor model Nixon was in need of building up their direct to consumer sales channels. The e-commerce site was of course a key initiative at this time and the core focus during this time. The introduction of new ideas meant decks, decks, and more decks to present concepts to different audiences within the organization.
Intro to Design Thinking
Many traditional UX methodologies had not been implemented within the technology or design team. Introducing new techniques and processes in ways that did not negatively disrupt established workflows was the first hurdle to overcome as a team.
Journey Mapping
Looking at the customer journey and especially at the different types of customers gave the team tools to leverage for internal communication and providing context to user insights.
User Research
Some of the first user research studies for Nixon were introduced leveraging 3rd party remote tests, A/B testing, heat maps, and surveys. Capturing the voice of the customer and user data provided new context for decision making.
Custom Watch Configureator
Interactive configurator allows users to select a watch model and certain elements
that will then be assembles at the factory to deliver a truly custom time piece.
All elements are tied to real inventory offering the most life like build experience.
