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How can Mazda North American Operations better deliver relevant training reinforcement, news and other content the 22,000+ front-line dealership employees across North America, enabling them to provide a premium Customer Experience?
After numerous user interviews we realized that the core features and competencies we were asked to focus on building are not specific to just dealers.
We’re designing a better, quicker way to deliver content to ALL users who need it.
After numerous interviews we realized that the core features and competencies we were asked to focus on building are not specific to just dealers.
We’re designing a better, quicker way to deliver content to ALL users who need it.
Mazda needs a way to deliver content in an effective, efficient, and measurable manner.
Dealers need content to be delivered in a more accessible, quickly consumable format, in a way that respects their level of experience.
Customers want low-pressure, well informed and efficient experiences at the dealership.
After numerous user interviews we realized that the core features and competencies we were asked to focus on building are not specific to just dealers.
We’re designing a better, quicker way to deliver content to ALL users who need it.
